What every real estate agent website needs: a 3-page checklist
You don't need a 40-page site to look professional and win leads. Here is exactly what to put on three pages, and the basics most agent sites forget.
Most agents don't lose business because their website is too small. They lose it because a visitor can't tell in five seconds who you are, where you work and how to reach you. A focused three-page site fixes that, and it's the fastest way to get online if you're starting out or replacing an outdated page.
Here is what each page should do, and the details that make the difference.
Page 1: Home
Your home page has one job: make the right person contact you. Everything on it should support that.
- A clear headline. Say what you do and where. "Helping families buy and sell homes in North Austin" beats "Welcome to my website".
- A real photo of you. People hire agents, not logos. Use a recent, well-lit headshot.
- Your service area. List the neighborhoods, cities or ZIP codes you actually work. This also helps you show up in local searches.
- One main call to action. "Book a call", "Get a home valuation" or "Text me". Pick one and repeat it, rather than five competing buttons.
- Proof you can back up. Your license number, brokerage, designations, years licensed, or real reviews you can link to. Never use reviews, logos or numbers you can't verify.
Page 2: About or services
This is where a cautious buyer or seller decides whether to trust you.
- Your story in plain words. Why you do this work, who you help most, and what working with you is like.
- How you help buyers. Your process from first call to closing, in a few short steps.
- How you help sellers. Pricing, preparing the home, marketing the listing and negotiating offers.
- Answers to common questions. Commission questions, timelines, first-time buyer programs in your state. Questions written the way clients ask them also help you appear in Google and AI answers.
Page 3: Contact
Make contacting you effortless on a phone, because that's where most visitors will be.
- A short form. Name, phone or email, and "How can I help?" is enough. Every extra field costs you inquiries.
- Tap-to-call and tap-to-text. Many people would rather text than fill in a form.
- A booking link so serious clients can grab a time without back-and-forth.
- A promise about response time that you can keep, such as "I reply within one business hour."
The basics most agent websites miss
Brokerage and license details
Many states require your brokerage name, and sometimes your license number, on advertising, including your website. Check your state's rules and your brokerage's policy, and put the details in the footer of every page.
Fair housing
Add the Equal Housing Opportunity logo or statement, and keep your copy focused on homes and neighborhoods, not on the kind of people who "fit" an area.
A privacy policy
If your form collects names, emails or phone numbers, you need a privacy policy that says what you collect and how you use it. If you text leads, get their consent first and give them a way to opt out.
Speed on mobile
Compress your photos, avoid autoplay video on the home page, and test the site on your own phone over a cellular connection. If it feels slow to you, it feels slower to a buyer.
Basic SEO
- A unique title and description for each page that includes your area, for example "Realtor in North Austin | Your Name".
- Your name, phone number and service area written the same way on your site, Google Business Profile and social profiles.
- A link from your Google Business Profile to your website.
When to add more
Start with three strong pages, then add what your business actually needs: listing search (IDX), a home valuation page for sellers, neighborhood guides, or AI chat that answers visitors after hours. Growing a site that already converts is easier than fixing a large one that doesn't.